When considering digital platforms of the future, the first question should be, "Does it benefit the customer?" All too often insurers get caught up in "new legacy" - that is, the same old tried and true players and methods with outdated mindsets - high cost and low ROI. The reality is that engaging with customers in a digital manner requires agility as to never become locked into one method of engagement. Creating and continually refining an entire ecosystem around the customer should be of the upmost importance. Further, digital engagement should not require ridiculous amounts of capex, development, long deployments, or IT involvement. Instead, a low cost, highly configurable platform that allows YOU to create an entire ecosystem and go-live within weeks, rather than years, is what 360SiteView is all about.
Drawing inspiration from Amazon, Neal said the digital platform’s highly customer-centric approach and ability to constantly reinvent itself were key ingredients behinds its growth from a startup to the conglomerate it is today.